By Joern Fischer

Unsustainability is bad. Humanity is screwing up big time – what was it thinking? Humanity must change its ways. So we set targets … and fail. Have you ever noticed how similar this is to people suffering from addiction? Can we learn by drawing a parallel between the successful treatment of addiction and the successful treatment of unsustainability?

Addictions, at their root, are habituated responses to emotional pain. Individuals learn that something about them is wrong or inadequate, and to feel better reach for some kind of “drug” or pattern. This makes them feel better temporarily – but typically results in spirals of pain and shame. Feeling pain and shame makes them feel worse, of course, and so reaching for more drugs becomes highly appealing… and so on. There are of course chemical dependencies with some drugs, too, but let’s just stick to the psychological spiral for…